As Founder & CEO of COOP Ventures, he leads a team of cross-disciplinary specialists in identifying new market opportunities for COOP’s clients.

Lane Soelberg's marketing experience began on the agency side with executive positions at Leo Burnett and TBWA\Chiat\Day, where he led digital strategies for GM, Pillsbury, Nissan, Infiniti, and the International Olympic Committee.

During his tenure as VP of Marketing for Business.com, he led over 100% growth in revenue and profit through paid search marketing, culminating in the company being named to the Inc. 500.

As VP of Marketing & Partnerships for the X PRIZE Foundation, he packaged scientific competitions as highly leveraged media properties, such as the $30 Million Google Lunar X PRIZE and the $10 Million Progressive Automotive X PRIZE.

He holds a BA and MBA from the University of Illinois, and is an award winning feature film producer. He lives in Los Angeles with his wife and two sons.

• As we shift from a one-to-many to many-to-many media environment, communities become the drivers and keepers of value through their social connections
• COOP = Community Oriented Online Productions
• COOP solutions unite groups of people around common interests, while creating new monetization opportunities for our clients

• Multi-disciplinary team of specialists that develop new business plans and product strategies, from concept thru to execution and strategic partnerships
• Work with clients on outsource/insource basis to achieve efficiency goals
• Occasionally our team members may take full-time / part-time positions with our clients as part of the execution/management process

The COOP is made up of a multi-disciplinary team of specialists that develop new business plans and product strategies, from concept thru to execution and strategic partnerships.

We work with clients on outsource/insource basis to achieve efficiency goals

Key Capabilities include:

• Business Planning
• Brand Planning & Positioning
• Website & Platform Design & Production
• Media Buying
• SEO / SEM Scaling
• Social Network Marketing
• Strategic Partnerships